This was an exciting project for a local pharmacy brand just starting out in the business. When I received the name of the pharmacy, I immediately knew I wanted to make the name an integral part of the logo. The name, translated as City Pharmacy, could easily lead a designer toward using icons of buildings or city landmarks – but I wanted a cleaner solution that could grow with the brand and remain relevant in other cities as the company expanded.

I developed a unique symbol by combining the pharmacy cross with the letter “G,” creating a clear and distinctive mark that can be easily recognized in the future. The entire visual identity of the brand is built around this symbol, which, when rotated and repeated in patterns, allows for playful branding applications. This flexibility enables fresh and varied design solutions while maintaining consistency and a strong brand identity.

To preserve a clean and professional style, I used a minimal color palette of green and white as the primary base colors. The result is a brand identity that feels modern, recognizable, and adaptable, while still conveying trust and freshness.